Social Branding Secrets: The 5 Components of Brand You Need to Have

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Social Branding Secrets: The 5 Components of Brand You Need to Have

This article focuses on the 5 visual components of brand that will help you create a distinct look and feel, and to attract the right and perfect people to you.  Be sure to download the social media strategic branding guide as a practical workbook to accompany you on your process of getting clear of what visuals you want to utilize to be express your brand. 

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6 Easy, Actionable Steps on Social Media You Need to Take

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6 Easy, Actionable Steps on Social Media You Need to Take

If you are interested in a wide reach when you post there are 6 easy actionable step that MUST be taken to assure results. In order for it to break through the algorithms set in place by the social media platforms, it is really important that the steps are taken daily, on a consistent basis, for organic reach to go further.

 

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6 Social Media Platforms: How To Decide Where You Need to Be

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6 Social Media Platforms: How To Decide Where You Need to Be

As of January 2017, there are 2.8 active social media users world wide, with an increase of 22% since 2016.  They are not all on the same platforms, so where are your peeps?

Which social media platform(s) are your people most like to show up? If you have a clear idea of who your ideal client is, the following statistics and information from Pew Research would be all the more meaningful for you.

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​​​​​​​Niching Down Your Target Audience: Defining Your Avatar

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​​​​​​​Niching Down Your Target Audience: Defining Your Avatar

An avatar is the embodiment of a person or idea. In today’s digital world, an avatar specifically refers to a character that represents an online user, your client persona - the one ideal member who embodies the general values, character and goals of your tribe is what we are looking for.  In addition to the demographics of this persona, we need to also define and understand the psychographics of your ideal client. More

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Why Audience Matters: Focus Results in a Stronger Brand Them

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Why Audience Matters: Focus Results in a Stronger Brand Them

It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving.  Your target customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly. More

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