The Share Worthy Factor When It Comes to Content Marketing

The Share Worthy Factor When It Comes to Content Marketing

The key to content marketing success is it’s shareable factor. When you share information that speaks directly to your tribe, it resonates like a universal truth. 

Your interesting, totally relatable, highly applicable content is considered valuable, quality information, and begs to be shared. 

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Niching Down Your Target Audience: Defining Your Avatar

Niching Down Your Target Audience: Defining Your Avatar

An avatar is the embodiment of a person or idea. In today’s digital world, an avatar specifically refers to a character that represents an online user, your client persona - the one ideal member who embodies the general values, character and goals of your tribe is what we are looking for.  In addition to the demographics of this persona, we need to also define and understand the psychographics of your ideal client.

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