Be Awesome: 3 Ways to Shine on Social Media You Need to Embrace

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Be Awesome: 3 Ways to Shine on Social Media You Need to Embrace

How do you stand out in a sea of crowdedness when it seems that have to share is already online?

How do you create space for yourself in the digital world when it seems that there is ALREADY duplicates of you out there in various forms?

Well, here's the good news:  there is NO ONE out there like you.

There is only one you, ever in existence - unrepeatable, unique and vital - whose energy is absolutely needed right here, right now.

What you have to share, what you are here to do, only you can do it.  It is up to you whether you take action... here are the three things you need to embrace with a resounding "YES!"

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Fight or Flight on Social Media: What You Need to Know About Pet Peeves and Your Options

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Fight or Flight on Social Media: What You Need to Know About Pet Peeves and Your Options

In social media, as in life, there are certain aspects of human interaction that we universally experience.  When you post an accomplishment, it feels good to share the excitement, and have others root for your success. When you are sharing about challenges you are having encouragement from others creates a feeling of validation.

Social media allows us (individually and collectively) to feel seen, heard and understood.  Until we don’t.

Communication breakdowns on social media are similar to ones we have face to face.  And I dare say that due to the sheer volume of people you are interacting with each day, you may feel irked by some of the seemingly rude and inconsiderate people you might come across. 

What do you do when your online interactions make your hairs stand up?  How do find harmony when you are triggered?

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6 Easy, Actionable Steps on Social Media You Need to Take

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6 Easy, Actionable Steps on Social Media You Need to Take

If you are interested in a wide reach when you post there are 6 easy actionable step that MUST be taken to assure results. In order for it to break through the algorithms set in place by the social media platforms, it is really important that the steps are taken daily, on a consistent basis, for organic reach to go further.

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5 Easy Steps on How to Create Powerful Social Content

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5 Easy Steps on How to Create Powerful Social Content

The content you produce must be able to cut through today's noise and it must stand out from the abundance social media postings online.  Stop back and evaluate your service, program, or product.  What problem does it solve?  How does it educate? Does your content entertain the reader?  Your unique high-quality, authentic, content should have 1 of 3 goals ... 

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6 Social Media Platforms: How To Decide Where You Need to Be

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6 Social Media Platforms: How To Decide Where You Need to Be

As of January 2017, there are 2.8 active social media users world wide, with an increase of 22% since 2016.  They are not all on the same platforms, so where are your peeps?

Which social media platform(s) are your people most like to show up? If you have a clear idea of who your ideal client is, the following statistics and information from Pew Research would be all the more meaningful for you.

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How to Attract Your Audience with Irresistible Content

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How to Attract Your Audience with Irresistible Content

Social media is a wonderful platform to build community online.  If you are interested in truly building an engaged and active community, it's time to take a leadership role in gathering your tribe. Coupled with deciding on a theme, the use of hashtags help greatly in your quest to grow your audience. Hashtags and social media are wonderful for joining in on discussions and conversations allowing others to find you. 

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The Share Worthy Factor When It Comes to Content Marketing

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The Share Worthy Factor When It Comes to Content Marketing

The key to content marketing success is it’s shareable factor. When you share information that speaks directly to your tribe, it resonates like a universal truth. 

Your interesting, totally relatable, highly applicable content is considered valuable, quality information, and begs to be shared. 

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Niching Down Your Target Audience: Defining Your Avatar

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Niching Down Your Target Audience: Defining Your Avatar

An avatar is the embodiment of a person or idea. In today’s digital world, an avatar specifically refers to a character that represents an online user, your client persona - the one ideal member who embodies the general values, character and goals of your tribe is what we are looking for.  In addition to the demographics of this persona, we need to also define and understand the psychographics of your ideal client.

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Why Audience Matters: Focus Results in a Stronger Brand Them

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Why Audience Matters: Focus Results in a Stronger Brand Them

It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving.  Yourtarget customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly. 

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