Content Strategy: Why Content Is Not Just King, It Is The Soul Of Small Business

Content Strategy: Why Content Is Not Just King, It Is The Soul Of Small Business

Now, more than ever, producing share worthy content as part of your digital marketing strategy is integral to success.  For the solopreneur, infopreneur and entrepreneur, it is even more critical to make content the foundation of your services and offerings. For the entrepreneur, content is the soul of small business

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Why Audience Matters: Focus Results in a Stronger Brand Them

Why Audience Matters: Focus Results in a Stronger Brand Them

It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving.  Yourtarget customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly. 

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