5 Easy Steps on How to Create Powerful Social Content

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5 Easy Steps on How to Create Powerful Social Content

The content you produce must be able to cut through today's noise and it must stand out from the abundance social media postings online.  Stop back and evaluate your service, program, or product.  What problem does it solve?  How does it educate? Does your content entertain the reader?  Your unique high-quality, authentic, content should have 1 of 3 goals ... 

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Content Strategy: Why Content Is Not Just King, It Is The Soul Of Small Business

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Content Strategy: Why Content Is Not Just King, It Is The Soul Of Small Business

Now, more than ever, producing share worthy content as part of your digital marketing strategy is integral to success.  For the solopreneur, infopreneur and entrepreneur, it is even more critical to make content the foundation of your services and offerings. For the entrepreneur, content is the soul of small business

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Why Audience Matters: Focus Results in a Stronger Brand Them

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Why Audience Matters: Focus Results in a Stronger Brand Them

It is important to accurately define your ideal customer before solidifying your brand identity, before developing content and most definitely before making marketing plans. To build a thriving online business, you must know who you are serving.  Yourtarget customer, aka avatar, or persona is the embodiment of your tribe, and to whom you are speaking directly. 

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